An Interview on

"Green Living is a Necessity, Not a Luxury"

The Daily Green was recently asked for an interview on the state of green issues, touching on everything from clean energy investment tips (of which I had little to say) to consumer buy-in with the concept of "going green" (of which I had more to say). Check out the interview with, titled ""Green Living is a Necessity, Not a Luxury," after reading this excerpt: How can we ‘re-spin’ green living and give it mass appeal to Americans? In other words, how can we make green the most common color? What will it take for this to happen?

Dan Shapley: This is a process that is actually ongoing for years, and The Daily Green is an embodiment of it. Launched in 2007, it has always aimed to inform the general consumer about green living and personal decision making relative to the environment. It has found a large audience, and is among the top destinations on the Web for this kind of information. The way we frame issues is perhaps instructive. In the tradition of service journalism, we look for everyday problems people face -- how to feed your children healthy food, how to save money with tight family budgets, etc. -- and promote solutions that are green because they are better for the environment, and useful because they solve the problem as well or better than alternatives. There are many activities that fall into this category, wherein the green choice is the smart, affordable and healthy choice. On issues where there is less or no practical, affordable solution that matches American consumer concerns, or on areas where individual actions won't solve environmental problems, there is going to be less broad support for green living, and a need for political action or regulation to alter behaviors broadly in a way that benefits the environment. It's likely that those areas will remain less widely supported, while trends toward green living continue. One other thing -- taking steps to reduce one's environmental impact is a conscious-raising act, and tends to lead people to be more receptive to the harder or more politically sensitive actions without a near-term upside. In the end, environmentalism is a forward-looking way of thinking. It can involve short-term sacrifice for the sake of future generations and for the environment.

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Dan Shapley

Dan Shapley

Dan Shapley is the The Daily Green's news editor.
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